In an organization, the effective evaluation of Sales and Marketing activities is an important task to influence enterprise health. At a business perspective, they do not hesitate to invest great for Marketing/Sales, but they do not know what to be collected.
At the perspective of a Sales/Marketing Manager will encounter many difficulties in making detailed measurement indicators, as well as hardly answering many important questions from the Board of trustees such as:
- What is the most effective communication channel?
- What are the effects of the campaign most affected by?
- What indicators manifest success and which indicator does the alarm need to fix
- How do you know the index that corresponds to the investment level is reasonable?
- How to improve growth efficiency?
Project Management Phases
With deep expertise in the field of consultancy, Wolf Consulting will be co-branded with businesses to address the problem in the most effective way. The Sales/Marketing efficiency measurement usually passes through three main phases including:
- Define goals, budgets, and the design of ROI/KPIs Reasonable indicators
- Break down and control the execution of the proper orientation
- Reporting, analysis and improvement of the project